Martin Pidsley "Digital Marketing in 202" PDF

Welcome to the world of digital marketing! As you embark on this exciting journey, you will discover the many ways in which you can use technology and the internet to promote your business and reach new customers. From social media and email marketing to search engine optimization and pay-per-click advertising, there are countless strategies and tactics that you can utilize to grow your brand and drive sales.

This book should act as a guide to help you get started in the world of digital marketing. You may already be aware of some of the platforms or skills we talk about throughout this guide, but we hope you find it useful in either cementing some of your current knowledge or making you aware of a new opportunity to promote your brand or business.

Throughout the course of this book we will cover topics such as Digital Marketing Strategy, Websites and Hosting, Wordpress, Search Engine Marketing, SEO, Social Media Marketing, Viral Marketing, Influencer Marketing, Paid Social, Video Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Analytics and Reporting and more!

Digital marketing is a rapidly growing field that allows businesses to reach their target audience through various online channels. These channels include websites, social media, email, and search engines, among others. In this chapter, we will cover the basics of digital marketing and how to get started in this exciting field.

One of the main benefits of digital marketing is its ability to reach a wider audience. With traditional marketing, businesses are often limited to a specific geographic area. With digital marketing, businesses can reach customers all around the world.